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By Jessica Thakur, August 13 2024
The journey to a successful career in Australia for marketing professionals begins with a crucial step: the skills assessment. VETASSESS, a leading skills assessment provider, offers insights into navigating this process, emphasizing the importance of storytelling and showcasing the depth of one's expertise.
The VETASSESS Approach
VETASSESS evaluates skills for three key marketing occupations: Marketing Specialist, Market Research Analyst, and Advertising Specialist. The assessment aims to gain a holistic understanding of an applicant's career trajectory, skills, and experience. The organization also partners with the Australian Marketing Institute (AMI) to offer successful applicants a digital badge, a free one-year AMI membership, and networking opportunities.
Key Tips for a Positive Assessment Outcome
Accurate Occupation Selection: The way marketing roles are defined can vary across countries. It's crucial to choose the occupation that most accurately reflects your skills and experience as recognized in Australia.
Utilize Information Sheets: VETASSESS provides detailed information sheets for each marketing occupation, outlining the specific criteria and evidence required. These serve as valuable guides for preparing your application.
Comprehensive Resume: Go beyond a concise job application resume. Include details about internships, projects, assignments, and even your thesis. The assessors want to see the depth of your accomplishments.
Showcase Your Work: While not mandatory, providing examples of your marketing work, such as collateral, plans, and contracts, can significantly bolster your application. Clearly explain your role and contributions to each project.
Clarify Collaborative Efforts: Marketing is often a team effort. When presenting collaborative work, articulate your individual role and the impact you made.
English Translations: Ensure all documents are in English or accompanied by professional translations.
Prepared Referee: Your referee should be familiar with your work and able to discuss your skills and contributions effectively.
Understanding the Marketing Specialist Role
The definition of a Marketing Specialist for assessment purposes is someone who identifies market opportunities and develops, coordinates, and implements plans for pricing and promoting an organization's goods and services. The role focuses on the overall marketing mix and excludes specific sales, business development, advertising, and market research analysis tasks.
Evidence Submission
Applicants must submit evidence of their qualifications and employment. Qualifications are assessed against the Australian Qualifications Framework (AQF). Additional employment evidence may be considered if the qualification isn't directly relevant.
Common Mistakes to Avoid
One frequent error is confusing the Marketing Specialist role with that of an Advertising Specialist. While advertising is a relevant field of study, the employment tasks differ. An Advertising Specialist focuses on creating and coordinating advertising campaigns, while a Marketing Specialist oversees the broader marketing mix.
VETASSESS and the Marketing Industry
VETASSESS is committed to supporting the marketing industry in Australia. They offer skills assessments for various marketing occupations and continually refine their criteria to align with industry standards. Their partnership with AMI ensures that the assessment process is robust and meets the expectations of employers and organizations nationwide.
By following these tips and understanding the specific requirements of the Australian marketing landscape, professionals can increase their chances of a successful skills assessment and embark on a rewarding career in Australia.
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