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By Vikrant Singh, March 08, 2025
The advertising and marketing industry in Australia is experiencing steady growth, with the latest data from Jobs and Skills Australia highlighting key insights into employment trends, salaries, and industry distribution.
Employment and Earnings Overview
As of the latest report, there are 101,600 employed Advertising and Marketing Professionals in Australia. The median weekly earnings for professionals in this field stand at $1,803, reflecting the industry’s competitive pay scale. Additionally, women represent 61% of the workforce, making it a female-dominated sector.
Employment Statistics
Metric | Value |
Total Employment | 101,600 |
Part-Time Share | 18% |
Female Share | 61% |
Median Weekly Earnings | $1,803 |
Median Age | 35 years |
Annual Employment Growth | 5,200 jobs |
Industry Distribution
Advertising and Marketing Professionals are employed across several key industries, with Professional, Scientific, and Technical Services, Retail Trade, and Financial and Insurance Services leading in employment share.
State and Territory Employment Breakdown
Employment is not evenly distributed across the country, with New South Wales and Victoria accounting for over 70% of the workforce.
State-wise Employment Share
State/Territory | Employment Share |
New South Wales | 43.3% |
Victoria | 28.6% |
Queensland | 16.0% |
South Australia | 3.4% |
Western Australia | 6.5% |
Tasmania | 0.8% |
Northern Territory | 0.2% |
Australian Capital Territory | 1.2% |
Age and Gender Distribution
The industry is primarily composed of young professionals, with a median age of 35 years. Women represent a significant 61% share of employment, surpassing the 49% female representation across all occupations.
Age Profile
The following graph illustrates the age distribution of professionals in the sector compared to the broader workforce:
[Insert Graph - Age Profile Comparison]
Educational Attainment
A majority of professionals in this sector hold a Bachelor’s degree or higher, reflecting the need for strong educational credentials in the field.
Educational Attainment Breakdown
Education Level | Advertising & Marketing Professionals | All Occupations |
Post Graduate/Graduate Diploma | High | Moderate |
Bachelor's Degree | Highest | Moderate |
Advanced Diploma/Diploma | Moderate | High |
Certificate III/IV | Low | High |
Year 12 and below | Minimal | Significant |
Future Outlook
With an annual employment growth rate of 5,200 new jobs, the sector is expected to continue expanding. Advancements in digital marketing, data analytics, and consumer engagement strategies will likely drive further demand for skilled professionals.
For aspiring advertising and marketing professionals, the industry offers lucrative opportunities, especially in metropolitan areas and within the digital economy.
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