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By Jessica Thakur, January 06, 2025
Marketing professionals play a crucial role in business, often collaborating across departments, contributing to diverse projects, and providing insights into customer perspectives. While marketing roles offer opportunities to develop a wide range of expertise, applying for a skills assessment for migration to Australia requires careful consideration. Selecting the correct occupation that aligns with your skill level and experience is vital to avoid disappointment.
VETASSESS, a leading authority for skills assessments in Australia, evaluates three key marketing-related occupations for migration purposes. Here are common mistakes applicants make and how to avoid them:
1. Lack of Specialist Expertise
Some applicants fail to demonstrate the required expertise for specific marketing occupations. VETASSESS does not consider roles focused predominantly on sales or business development as highly relevant for the occupations of Marketing Specialist, Advertising Specialist, or Market Research Analyst. Similarly, positions centered on front-line retail interactions or regular direct client transactions are not acceptable.
2. Misunderstanding Role Differences
Confusing the roles of Marketing Specialist, Advertising Specialist, and Market Research Analyst is another common mistake. Applicants must align their skills and experience with the correct occupation, which may differ from their job titles. Skills assessments are based on ANZSCO (Australian and New Zealand Standard Classification of Occupations) definitions.
Key Role Definitions:
Advertising Specialist: Focuses on devising and coordinating advertising campaigns to encourage consumer purchases.
Marketing Specialist: Identifies market opportunities and advises on the development, coordination, and implementation of pricing and promotional plans.
Market Research Analyst: Determines market demand for new goods/services, develops advertising strategies, and evaluates optimal business locations.
Information sheets outlining these distinctions and alternative job titles are available to help applicants.
3. Insufficient Experience
Applicants sometimes fail to demonstrate experience at the required level. The following tasks are not assessed positively:
Administrative support for marketing campaigns instead of leading key tasks.
General managerial duties without a marketing-specific focus.
Planning internal communications, such as newsletters or events, without broader marketing responsibilities.
4. Insufficient Supporting Materials
Providing adequate supporting materials is crucial. Applicants should submit samples such as marketing plans, collateral, or contracts relevant to their roles. To maintain confidentiality, identifying client details can be redacted. These materials help assessors understand the depth of an applicant’s experience and skills.
5. Missing Organisational Charts
Detailed organisational charts are essential for each period of employment. These charts should include:
Company letterhead.
Your job position, as well as those of your superiors and subordinates.
Positions reporting to your immediate supervisor and direct subordinates.
If a previous employer is no longer operational, applicants can submit a chart from the relevant period showing their role within the organisational structure.
Final Tips
Understanding the criteria and providing accurate, comprehensive documentation can significantly improve the chances of a successful skills assessment. VETASSESS regularly reviews its assessment criteria to align with Australian employer needs. Applicants are encouraged to use the provided resources to ensure their submission meets all requirements.
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